Orthogonal Feedback

Matt Harris —  March 7, 2011 — 3 Comments

source: http://rmstar.blogspot.com

I was meeting with some entrepreneurs last week, a terrific young team with an interesting company, and we were discussing their business. About halfway in, I said “Okay, let’s assume that most of this works, and you get some traction. What far fetched ideas do you have to truly create a massive company here?” The team slyly looked at each other and came out with some really interesting stuff. I joined in and had some extremely random ideas that, if they pursued them, would send them in very different directions. Some of it was pointless, and maybe all of it will get thrown out once the excitement of the meeting wears off, but I hope not.

I wish I did this kind of thing more, and I wish more investors did also. Obviously most entrepreneurs come to meet with VCs to get money, but most VC/entrepreneur meetings don’t end up with a check being written … as an example, we invest in far less than 1% of the companies we meet with (most of reasons have to do with our strategy, not the quality of the company). Given that, entrepreneurs should get something, at least. Most often what they get is a sense for what the market is looking for, eg, “mobile payments are really hot right now.” Hearing that once is modestly useful; hearing it a dozen times is distracting and annoying.

I think most VCs focus on sharing that kind of market feedback because they think that’s what’s expected. VCs are not necessarily supposed to have ideas, after all. In my experience, though, most VCs do have interesting ideas, if only as a function of sitting in meetings with smart, hyper-creative entrepreneurs all day long. If you live in a tinder box, you can’t help but have a few sparks once in a while.

[As an aside, if you're wondering why VCs don't typically start companies given my claim that they have good ideas, I think there are two reasons, if you'll allow me some vast generalizations. First, VC ideas are often riffs on an existing play, albeit hopefully novel and not incremental (in my lexicon, orthogonal in some way). Second, the real difference between VCs and entrepreneurs is that entrepreneurs are execution machines, and VCs ... not so much. And finally, there are some former VCs who've done well, most famously Mark Pincus, but I'm also bullish on Matt Warta, Dan Allen and others.]

So this is my new resolution: that each entrepreneur I meet with walks away with one or two new ideas that at least serve to stretch her thinking a bit. If they get that much from each of the investors they meet with, I’m certain the fundraising process will eventually lose its bad name.

3 responses to Orthogonal Feedback

  1. What does Orthogonal mean?

  2. just looked it up. it all makes sense now…

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